Broad Then Deep

by rbenns on November 4, 2009

Broad then DeepI would rather go deep with one than shallow with many.  For many years I use to utter that phrase but it seems as though I never really lived up to it.  It sounds good on the surface but I think there’s a lot more to it than meets the eye.  I’m going to go deeper with it today.(no pun intended)

I actually got this insight from learning how to market online.  One of the mistakes that Internet Marketers make when they begin marketing online is that go deep rather than broad with their keyword search.  If you have never marketed online don’t worry because I’ll keep it very simple here and show you how it relates back to intimate relationships.

Here’s an example of going deep with keywords search: Keyword – Christmas

Christmas ideas
Christmas cards
Christmas ornaments
Christmas gifts
Christmas decorations
Christmas presents
Christmas songs
Christmas gifts

Here’s an example of going broad with keywords search: Keyword – Christmas

Santa Claus
Holiday Decorations
Reindeer
Snowman
Jingle Bells
Decorations

Can you see the difference?  On the surface it may seem like mere semantics but it’s not.  In the first group of words everything contains the word Christmas in them.  The focus is too narrow.  The search is too narrow before a winner was located.  The second list is a lot more broad in scope.  By choosing to go broad at first you are much more likely to find a winner.  Once you find a winner then its time to stop and go deep.  Going deep too soon is not a good idea.  You don’t know enough about the market.

The breakdown with me is that I always went broad but when I found a winner I continued to go broader by seeking even more women and more sex.  Too many people are in relationships today that they don’t want to be in because they never went broad.  They never dated enough women or men.  They met someone, had a few conversations, jumped into bed and then either married or shacked up with them.  How much do they really know about that person?  I’d feel comfortable in saying not as much as they think they know.  On the other hand, there’s another group of people that did go broad like I did but never changed their strategy once they found a winner.

I’ll admit that some people are so committed that they go deep right away.  If that works for you then great but it would never work for me because I’m far too complex.  Love at first sight is not love is total blindness.  That may be a bold statement to make but I have a lot of evidence when I see more than 50% of marriages ending in divorce today.

There must be balance in the broad and deep strategy for it to work properly.  Once you find a winner if you don’t go deeper by scaling up you will find out that winner will either not be around for long or cease to be a winner in your eyes.  If you go broad indefinitely you will look up years later and find out that you haven’t gotten very far at all.  Once you find what you want you must stop and give it your all.

This is a enlightening revelation for me and I hope it will be for you as well.  Broad first then deep.  Find the winner by dating many men or women contrary to what most believe.  Once the winner is found it is  drop all others and devote your energy to that one person.  Then winner is not going to be easy to find.  Yes you must date a lot of duds and dudesses before you find that winner but it’s definitely worth it.

That’s my spin on it.



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  • As with most things, until we go deep within ourselves, everything else remains shallow. It is not until we know, accept and appreciate ourselves on an intimate level that we can begin to go deep with another.

    One other thing...you had me at the very first sentence.
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